My capstone is a branding kit for a hypothetical bookstore of my own creation called Old Hippo’s Bookshop. Deliverables and visuals seen include an original logo, branded bookmarks, stickers, graphic illustrations, exclusive book covers, and a handwritten, illustrated children’s book. My designs aim to create a charming visual environment reminiscent of old bookstore ambiences and antique shop aesthetics.
Old Hippo’s Bookshop was created from my lifelong love of reading. I have always enjoyed going to libraries/bookstores and getting to pick out new books to read. The atmospheres are always inviting, and I wanted my bookstore branding to evoke that comforting, nostalgic feeling. The brand name and logo are based on my childhood stuffed animal, Old Hippo.
I got Old Hippo when I was one year old, and he accompanied me everywhere – no matter what. Unfortunately, he was lost on vacation a few years ago, so this bookstore branding was made in memory of him. This capstone is a culmination of fond memories from my childhood and has allowed me to blend my passion for design and creativity into my final senior project.
